Bring Back the Instant.
Moments don’t have to go by so fast. With Polaroid, you can relive any experience to its fullest in the palm of your hand. Get lost in time, rock boats, tumble down mountains, sail the open seas, sing towards the heavens, howl at the moon — over and over again. Capture moments that will echo for ages.
We’re Not Really Strangers x Polaroid
Polaroid and ‘We’re Not Really Strangers’ introduce a new variation on the probing card game. Full of carefully crafted levels of creative prompts, the game intends to push players into capturing ephemeral moments and memories. 150 individual cards encourage you to shoot now and enjoy later.
Replica x Polaroid
In collaboration with Replica, Polaroid offers users the opportunity to design a fragrance just by shooting with their instant camera. Send in any photograph of your choosing and Replica returns with a familiar fragrance designed to take you back to that exact moment.
The F-Stop
Polaroid presents a full-service diner designed to take you through years’ past. With each booth featuring a distinct cultural era and an accompanying decade-accurate instant camera as the table’s functional centerpiece, you can feel like you’re eating (and shooting) in any place in time from the 1940s to the 2020s. Each dish comes complete with a complimentary pack of film.
The Flash Exchange
Polaroid introduces a series of select bars across the country to propose an easy challenge: exchange your phone for a Polaroid camera. Participants are encouraged to turn off their digital accessories for the night and instead make the switch to an analog camera and capture memories to look back on.
The Polaroid Playlist
Featured on Spotify, Polaroid launches a new playlist that generates music and soundscapes based on your photos. Just upload a scanned copy of any photo and discover audio curated exactly for the time and place you were when you clicked that shutter release button. Just upload, generate and listen.
Expand The Instant
Polaroid introduces virtual reality and artificial intelligence to its signature analog technology with a new VR experience. Simply scan any Polaroid photo, strap on a headset and experience again the moment you once captured in a new 3D immersive reality.
AD: Sarah Beverly
CW: James DeMenna