The Nature of Design.
Inside every living thing on earth there is a uniquely perfected coding written by nature. That code has been placed into every Genesis. We aren’t trying to simply build another: “luxury vehicle.” We are taking the blueprint of creation itself and taking our place as participants in the art of evolution. We don’t follow trends we follow: The Nature of Design.
“The Long Way Back”
Ewan McGregor and Charley Boorman Partnered with Genesis on a new documentary series on Apple+ where they recreate their Motorcycle trip from “The Long Way Round” in all electric Genesis GV80’s.
“The Nature of Life” Collab with TEDx
Genesis partnered with Tedtalks to produce a series of videos highlighting the voices of people celebrating and encouraging others to live lives connected to nature in the midst of our busy modern world.
“Drive Evolution” Contest
Sign up on GenesisUSA.com for a chance to win a one of a kind all expenses paid weekend GV80 test drive. These aren’t just a regular test drive they are a weekend escape into the most beautiful drives in American through it’s most beautiful natural scenery.
Route 12, in Utah. The 17-Mile Drive in California. Trail Ridge road in Colorado.
You’ll get a chance to get on the road and get away. Along the way you’ll be able to see and feel something different about the GV80, that difference is the Nature of Design.
AD: Sarah Beverly
CW: Danny Rossi