Show your fire.

Opening up and being yourself is tough, and sometimes you need a little help. Friends, late nights, and a meal that ignites the fire within you—let it all bring you to life. Say what you really want now, speak it into existence. Your mouth burns, your eyes get wider, This is where the flame starts, this is where you Show your Fire.

Flame & Fire

It’s your moment and you need a place to plan your next step. Taco Bell’s new Flame & Fire lounges are made for showing your fire. We’ve brought back the $1 Menu, and we have a specialize lounges furnished by Kaiyo furniture. Set up in outdoor malls throughout the country, Flame & Fire’s are where you Show Your Fire.

Mountain Dew Baja Blaze

Taco Bell’s newest Mtn Dew collab is as fiery as our new “Fire Menu.” Watermelon and blend of serrano, habanero, and aleppo peppers singe your mouth and set your heart ablaze.

TikTok Fire Filter

Using the same technology as heart rate monitor apps for your iPhone. Taco Bell releases the “Fire Filter” that will show the temperature rising on the screen based on how much fire is inside you.

AD: Sarah Beverly + Kristin Helber

CW: Danny Rossi

Taco Bell + Garage Collab

Taco Bell joined force with Garage to light their new “Show Your Fire” clothing campaign. It’s time to stop holding back, stand out and burn bright.