Softer is Stronger
Societal norms have forced men to suppress their emotional vulnerability leading them to harmfully self destructive outlets.
Puffs takes a stand against old toxic coping mechanisms by changing the way we see strong men tackle their emotions by positioning masculine men in vulnerable situations. Ultimately reimagining what it means to be soft as a man.
Puffs Redesign
Puffs new redesign doesn’t try to change societal norms. Hyper masculine egos are too stubborn! Our mission is simply to get manly tears flowing by providing the manliest of men a non-feminine tissue box option.
Discord Broline
The internet is not a safe space to be soft. From social media, to video game lobby chats, it’s frowned upon for Men to open up.
Puffs collaborated with Discord to soft launch the Discord Broline: A safe space for men to open up and receive advice on problems, or just be listened to.
Timbs x Puffs
Puffs and Timberland team up to create shoes that let men stay tough on the outside while embracing softness underneath.
Guardian caps x Puffs
Puffs partners with the NFL to offer NIL deals to high school football teams providing every player with Guardian Caps—the NFL’s go-to for impact reduction.
Instead of using college stars for promotion, Puffs focuses on developing frontal lobes that are still learning how to navigate emotions
AD: Sarah Beverly
CW: Daniel Aviña